Annual Report for Investors

BlueScope’s performance for the 2018 financial year shows that the Company’s straightforward strategy across our international portfolio of businesses is working very well.

A different kind of steel products building company.

The transformation of BlueScope in recent years has resulted in a more diversified business with a greater contribution from value-added products, principally focused on building and construction markets. Today, we also enjoy greater geographic diversity that provides growth opportunities and a broader spread of earnings, and both of these factors have given rise to more even profitability.

In short, we have created a steel building products company that is differentiated from its peers by six factors:

  • Technology, branding and channels

  • Business diversification

  • Cost competitiveness

  • Disciplined growth

  • Cash generation and capital management

  • Approach to sustainability