BlueScope’s performance from the last financial year shows that the Company’s straightforward strategy across our international portfolio of businesses is working very well.
Annual Report for Investors
A different kind of steel products building company.
The transformation of BlueScope in recent years has resulted in a more diversified business with a greater contribution from value-added products, principally focused on building and construction markets. Today, we also enjoy greater geographic diversity that provides growth opportunities and a broader spread of earnings, and both of these factors have given rise to more even profitability.
In short, we have created a steel building products company that is differentiated from its peers by six factors:
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Technology, branding and channels
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Business diversification
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Cost competitiveness
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Disciplined growth
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Cash generation and capital management
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Approach to sustainability in building
